João Pessoa’s cuisine highlights fresh seafood, regional dishes like “carne de sol” (sun-dried beef), macaxeira (cassava), and tapioca pancakes, often paired with coconut water or "caldo de cana" (sugarcane juice). Try local sweets like bolo de rolo, especially at bustling beach kiosks and popular mercados. Vegetarians will find tropical fruits and salads widely available.
For digital nomads, Café Empório and Vila do Porto serve good coffee, WiFi, and snacks in relaxed settings. Mangai offers an authentic northeastern buffet experience, while Bar do Cuscuz is a favorite for drinks and nightlife. Tipping is customary at 10% and usually included in your bill. Food hygiene is generally good, but always check freshness at street stalls.